Craziness for Yokai Watch! The unstoppable phenomenon has hypnotized a whole country.

The unstoppable phenomenon has hypnotized a whole country.

Little shops, big supermarkets, mega-stores, specialized businesses, kiosks… Everywhere. Every corner in Japan is full of Yokai Watch merchandising. Infinite and countless merchandising.

Kids –and not so kids- love it.

We were taught that an image is worth a thousand words. So let’s take a look to some examples of what we’re saying!

Of course, we can find any kind of toys and collectibles.

youkai_toy

Source: Toys’r’us

youkai

Source: Toys’r’us

 

Also books and magazines –in fact, the videogame guides are already best-sellers in Japan.

youkai_dictionary

Source: Amazon

youkai_magazine

Source: Shinuchi

 

And we start with the day to day life in Japan: bento lunch box.

youkai_bentobox

Source: Amazon

 

Of course, chopsticks and case cannot be missed with your lunch box!

youkai_chopsticks

Source: Amazon

 

And if you are eating at home, here there is a soup bowl!

youkai_soupbowl

Source: Ebay

 

The mega hit has taken also over McDonald’s

youkai_mcbox Yokai_mcbag

Source: Anime, Anime!

And shampoo…

yokai_shampoo

Source: Ebay

And one of the most astonishing areas of merchandising: FOOD!

yokai_goodiesyokai_goodies2

Cereals and drinks. Source: mijinko91392751

yokai_pastries

Pastries. Source: 123o_kn

 And parents try to make their kids happy at lunch time by making these amazing meals:

yokai_meals

Source: Pinterest

yokaifood

Source: Pinterest

yokai_meals2

Source: Pinterest

 

But not only that, the list can be endless. And every day new products appear: towels, toothbrushes, school materials such as pencils, pens, erasers or rulers, glass cases, mobile phone cases, keychains, bicycles, tissues, blankets, pillows… and a long etcetera.

yokai_goodies

Source: HMV_Ohta

yokai_goodies2

Source: Meristation

 

Seeing all this we can reach one conclusion: Yokai Watch has become an important part of the Japanese daily life. We can find Yokai Watch in almost every quotidian object of their current lifes.

It is starting to look like Pokemon phenomenon is being progressively replaced by the yokai world.

Do you think this can happen worldwide, too? We can only make suppositions about how this can impact the rest of the world when Yokai Watch gets to western kids.

But everything points to another megahit of magical creatures invading our everydayness.

Are you ready to immerse yourself in this fantastic world?

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